Who we are

NewCo Brands is a distributor in the Racquet Sports Industry.

Our team has over 50 years of combined experience in wholesale distribution, retail, brand management and product development.

We specialize in footwear, apparel, accessories and other racquet sports equipment.

Our Brands

ellesse Logo

Ellesse is the first brand within the NewCo Brands portfolio.

Ellesse was founded by Leonardo Servadio of Italy in 1959. With roots in both tennis and ski, the Italian fashion brand gained momentum in the 1970s and 1980s as it started to blend active sportswear with lifestyle fashion. Ellesse has endorsed professional tennis players like Chris Evert, Boris Becker, Tommy Haas, Guillermo Vilas, Anna Kournakova, Pat Cash amongst others. Ellesse has also endorsed athletes in other sports like Muhammad Aliand Maurice Cheeks.

Click here to apply for an ellesse tennis or golf dealer
account or to contact NewCo Brands

Corporate office: Tampa, FL

Warehouse: 103 E Lancaster Ave, Reading, PA 19611